Visiting Associate Professor of Business Administration
PhD Management Studies/Marketing/Tourism
Over the past one decade, Dr. George has taught a wide range of undergraduate, graduate, and doctoral level courses in the areas of management, marketing, and tourism. Before joining Alaska Pacific University, he taught at the University of Southern Mississippi, USA, Dongbei University of Finance and Economics, China, and Pondicherry University, India. He has published widely with around fifty articles in peer reviewed journals, five books, and many conference proceedings. In addition, Dr. George frequently writes in periodicals and popular press on current issues. He serves on the editorial / review boards of many academic journals as well. His major research area is consumer behavior in the service industries. However, he considers himself to be a trans-disciplinary researcher.
His extra-curricular extension activities in the past included: Associate Research Fellow, Central American Institute of Asia-Pacific Studies, Costa Rica (2010-2011); Managing Editor, Journal of Tourism (2008-2010); Warden, Pondicherry University, India (2006-2007); Member, Governing Board, Shafer Center for the Victims of Crimes, USA (2010-2011); and, MBA Admission Coordinator, Goa University, India (2003-2004). So far, he has directed three international conferences and spearheaded a few successful international academic exchange programs.
As a teacher, he believes that learning should lead to the enrichment and elevation of the human spirit. This cannot be achieved if we adopt a model of instruction that views learning as the process of picking pieces of knowledge from the external world and planting them to the world internal to the learner. Knowledge should be meaningful and the best way to make it so is by helping the learner to understand the value of his learning in the context provided by a subjectively meaningful teleology. He claims to be an existential philosopher at heart and following quote summarizes his bewilderment: “I asked divinity the meaning of my life; it answered me it was searching its own meaning through my life.”