The Director of Admissions is responsible for increasing the recruitment and enrollment of qualified new students in all of the University’s academic programs, both graduate and undergraduate, so as to meet the goals of the University’s Strategic Plan.
- Leads strategic planning for the University relating to student recruitment.
- Identifies potential markets and programs.
- Analyses past recruiting initiatives and researches admissions, recruitment, and retention trends.
- Develops and implements long-term and annual student recruitment plans, including goals, metrics, and methods.
- Develops and administers policies and procedures concerning admission to the University
- Engages the campus community in discussions about enrollment management, fostering a culture of innovation and inclusion.
- Initiates and advances partnerships with Tribal organizations, corporations, community organizations, and other partners to advance enrollment goals and support the strategic goals of the institution.
Admissions Operations and Management
- Works directly and collaboratively with the Student Enrollment Service Team (Admissions, Registrar’s Office, Student Financial Services), Dean of Students, Campus Life, and the APU faculty to coordinate and expedite the process of admission and matriculation.
- Develops all systems and procedures for the recruitment of students.
- Hires, supervises, and trains Admissions Department staff.
- Develops and administers the Admissions Department budget.
- Coordinates review of undergraduate applications and admission decisions.
- Makes Admissions Appeals decisions.
- Reviews and approves/denies Application Fee Waiver requests.
- Works with Director of Financial Aid in determining the offering of institutional financial aid.
- Coordinates graduate admissions decisions with graduate program faculty.
- Coordinates corporate programs’ admissions decisions with program director.
- Coordinates communication among APU academic advisors regarding new advisees.
- Ensures that professional and ethical standards are maintained throughout the admissions process.
Marketing, Outreach, and Communication
- Supports dissemination of the University’s mission and strategic direction with culturally relevant communications and outreach activities.
- Produces and/or approves all admissions-related advertisements, publications, social media, and other content.
- Produces, reviews, and updates Admissions Communication Plan and related communications pieces/materials.
- Oversees the visual and text content of the University website involved in serving prospective students.
- Develops and/or approves all marketing initiatives and materials for academic programs at APU.
- Travels, as necessary, to the Lower 48 and within Alaska to represent APU at college fairs and other events.
- Makes presentations on the University and its programs to groups and organizations.
- Serves on President’s Council and University Coordinating Council.
- Represents Admissions on other institutional committees such as Undergraduate & Graduate Studies
- Participates in appropriate Anchorage civic organizations and activities.
- Shares On-call Administrator rotation responsibilities with the members of the President’s Council
- Performs other duties as assigned or required.
Knowledge and Skills
- Knowledge of policies and procedures related to recruitment, admissions, and selectivity.
- Knowledge of active learning and Indigenous education.
- Ability to analyze, interpret, and present data to support strategic decision making and planning.
- Excellent verbal and written communication.
- Attention to detail.
- Ability to multitask.
- Skill in utilizing a variety of applications and technologies, including student information/enterprise systems, Microsoft Office Suite, Adobe Photoshop, and InDesign.
- Skill in working with diverse constituencies with varying needs.
- Skill in communicating effectively with potential students and their families.
- Skill in recruiting traditional-age, adult and transfer students for both undergraduate and graduate programs.
Bachelor’s degree required. Graduate degree preferred.
Minimum Experience Qualification
Non-Supervisory: Three (3) years of increasingly responsible experience in organizing University admissions; recruitment, publications, advertising, marketing, and planning.
Supervisory: Two (2) years of increasingly responsible experience in organizing and managing University admissions; recruitment, publications, advertising, marketing, planning and team leadership.
Current and valid driver’s license required with ability to pass a driving record check and driving test.
Ability to travel independently. Must be able to travel for up to two weeks at a time on University business. The Director of Admissions is one of the positions that responds to critical emergency phone coverage for the campus community.