Elias Rojas serves as the Director of Marketing and Communications. He manages and maintains oversight of the University brand, ensuring our brand integrity across the institution and plays an integral part in supporting our Student Enrollment Services, the Office of Advancement and Sponsored Programs, and the President’s Office marketing and communications initiatives.
Mr. Rojas joined APU in 2019 with an extensive background in marketing and communications, media relations, public relations, digital advertising, and web and social media management.
Previously, he owned a digital marketing agency serving clients with both urban and rural audiences across Alaska. Before establishing his agency, he was the Director of Digital Media and Client Development and Director of Client Services at two different award-winning full-service advertising and marketing communications agencies in Alaska. Client accounts managed have included clients in various fields of work and industries, including the non-profit sector, consumer goods, telecommunications, resource development, education, state and federal agencies, health care, and federal contracting.
Mr. Rojas is active in the community and has served on various not-for-profit boards and committees. He has served as a member of the United Way financial review committee and consults multiple local and regional non-profit organizations on organizational development issues, communications, marketing, and fundraising. He has been a member of American Marketing Association – Alaska Chapter and Public Relations Society of America – Alaska Chapter.
Mr. Rojas earned a Master of Business Administration from Alaska Pacific University and has a B.A. in International Business from San Diego State University. In his spare time, he enjoys playing soccer, going to the gym, learning about the latest trends in higher education communications and marketing, and on occasion can be seen having coffee at a local coffee shop.
