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Marketing and Communications

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    • Color Variations and Usage
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Color Variations and Usage

The Alaska Pacific University logo is available in full color as well as all-black and all-white (reversed) versions. While the full-color version is preferred, there may be times that the all-black or all-white version may be more aesthetically appropriate. These guidelines outline the proper use of each logo variation.

Color Variations and Usage

Aside from the full-color version of the logo, the Alaska Pacific University logo is available in two alternate color variations: an all-white version and all-black version. The full-color version is intended for use with white or neutral light backgrounds and is the recommended use of the logo. The all-black version can be used when color reproduction is not available, while the all-white version can be used with dark or colored backgrounds.

Note: The all-black logo should only be used when color reproduction is not available.

Full-Color on White

The full-color logo on white or neutral light background is the ideal contrast for legibility and the recommended use of the logo.

Reversed on Color

If a dark or colored background is required, use the all-white version of the Alaska Pacific University logo.

Full Color on Image

When placing the logo on imagery and the image allows, use the full-color version of the logo.

Reversed on Image

The all-white version of the logo may be used when the image does not provide enough contrast for the full-color version.

 

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