Alaska Pacific University’s logo is our visual calling card, serving as an official emblem of the University wherever it appears. To ensure APU is represented consistently, we have a few simple guidelines for using the APU logo. If you have any questions about these guidelines or need additional assistance, please email marcomm (at) alaskapacific.edu.
There are two approved versions of the Alaska Pacific University logo: a primary, horizontal version and a secondary, stacked version. Use the primary lockup whenever possible, but when space is prohibitive the secondary lockup may be used.
Each logo consists of two components: the logo mark (the graphic found on the left of the horizontal lockup, often referred to as “the arches”), and the word mark (the letters spelling out ‘Alaska Pacific University’). Together, the two components create a strong visual brand identity that can be instantly recognized by viewers.
Logo Clear Space
The Alaska Pacific University logo should have adequate spacing between it and other elements to ensure clarity and prominence. As a general rule, keep the height of the upper case C (as found in the word mark) between the logo and any surrounding elements.
Minimum Logo Sizing
To ensure maximum legibility of the word mark, the primary lockup of the Alaska Pacific University logo should never be sized smaller than 1.5 inches wide, while the secondary lockup should never be sized smaller than 1 inch wide.