University Communications
In this section, you’ll find information about how to use APU’s logos, colors and fonts; how to request assistance with marketing materials, communications or media relations; and ways to share news and stories from the University community. If you don’t find what you are looking for in this section or need additional assistance, please email marcomm (at) alaskapacific.edu.
Mission
APU provides a world-class, hands-on, culturally responsive educational experience in collaboration with our students, communities, and Tribal partners.
Vision
Honoring Alaska’s Indigenous heritage, exemplifying excellence, and preparing paths.
Values
WISDOM • RESPECT • RECIPROCITY • RELEVANCE • RESPONSIBILITY
Alaska Pacific University’s logo is our visual calling card, serving as an official emblem of the University wherever it appears. To ensure APU is represented consistently, we have a few simple guidelines for using the APU logo. If you have any questions about these guidelines or need additional assistance, please email marcomm (at) alaskapacific.edu.
Logo Variations
There are two approved versions of the Alaska Pacific University logo: a primary, horizontal version and a secondary, stacked version. Use the primary lockup whenever possible, but when space is prohibitive the secondary lockup may be used.
Logo Components
Each logo consists of two components: the logo mark (the graphic found on the left of the horizontal lockup, often referred to as “the arches”), and the word mark (the letters spelling out ‘Alaska Pacific University’). Together, the two components create a strong visual brand identity that can be instantly recognized by viewers.
Logo Clear Space
The Alaska Pacific University logo should have adequate spacing between it and other elements to ensure clarity and prominence. As a general rule, keep the height of the upper case C (as found in the word mark) between the logo and any surrounding elements.
Minimum Logo Sizing
To ensure maximum legibility of the word mark, the primary lockup of the Alaska Pacific University logo should never be sized smaller than 1.5 inches wide, while the secondary lockup should never be sized smaller than 1 inch wide.
When creating digital or print media for Alaska Pacific University, we use three colors for logos, headings and other accents: APU Blue, APU Gold, and APU Green. APU Green is reserved for only the Kellogg Campus. To make sure our colors display accurately no matter zwhere they’re used, please reference the color codes on this page. If you’re unfamiliar with these references or aren’t sure which code to use for your project, reach out to the Marketing & Communications Department — we’ll be glad to help.
APU BLUE
Web: #165c7d
RGB: 22, 92, 125
CMYK: 92, 26, 0, 51
Pantone Coated: 7700 C
Pantone Uncoated: 302 U
APU GOLD
Web: #d69a2d
RGB: 214, 154, 45
CMYK: 0, 28, 79, 16
Pantone Coated: 7563 C
Pantone Uncoated: 110 U
APU GREEN
Web: #5fa15f
RGB: 95, 161, 95
CMYK: 67, 16, 81, 2
Pantone Coated: 369 C
Pantone Uncoated: 7739 U
Rockingham
Headlines, Subheads – Bold, upper lowercase
Rockingham is a highly versatile and modern slab serif font. Rockingham Bold set in upper and lowercase is the preferred use for headlines and subheadlines
Proxima Nova
Body Copy – Regular
Proxima Nova was chosen for its modern and contemporary feel. Proxima Nova Regular is the current preferred sans-serif font for body copy in official university documents.
Arial
Default Font – Regular
In cases where Rockingham and Proxima Nova are not available, the use of Arial is recommended due to its similarity to Proxima Nova and ubiquity across both Windows and Mac operating systems
The Alaska Pacific University logo is available in full color as well as all-black and all-white (reversed) versions. While the full-color version is preferred, there may be times that the all-black or all-white version may be more aesthetically appropriate. These guidelines outline the proper use of each logo variation.
Note: The all-black logo should only be used when color reproduction is not available.
Full-Color on White
The full-color logo on white or neutral light background is the ideal contrast for legibility and the recommended use of the logo.
Reversed on Color
If a dark or colored background is required, use the all-white version of the Alaska Pacific University logo.
Full Color on Image
When placing the logo on imagery and the image allows, use the full-color version of the logo.
Reversed on Image
The all-white version of the logo may be used when the image does not provide enough contrast for the full-color version.
